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Beehive Coaching and Leadership Development Ltd

D2iT Principle 4 - Integrity

Holding to account

Acting with integrity is a key element of trust and being perceived as being trustworthy. Demonstrating that you do what you say you’ll do, that you treat people fairly, that you HOLD YOURSELF AS WELL AS OTHERS TO ACCOUNT, is vital to trust and leadership, and also to creating a safe working environment. At Beehive we believe that leadership is not a position in an organisation, it's a state of mind, and as such you can lead from anywhere in an organisation. Leaders are those people prepared to:

  • Say what others don’t want to say but what needs to be said
  • Ask the questions others don’t want to ask but need to be asked
  • Make the decisions others don’t want to but that need to be made

We see that while integrity is not necessarily the glamorous bit of leadership, it is absolutely vital to it. People are acutely aware of when they are being treated unfairly, and it can lead to their attention to safety being diverted, intentionally or unintentionally.

In the fourth of the webinars we look at the fairness grid, and how having strong personal values are crucial to ensuring that individuals and others stick to safe working practices. To book your place please go toAn Introduction to The D2iT Trust-based Safety Culture Model


Interdependency is the safety culture associated with the fewest accidents and injuries and is therefore the safest way of working - (ref research Du Pont Bradley Curve).Trust is the key interpersonal component of Interdependency - (ref Beehive/Bangor University research).

Trust is an attitude. To increase trust and therefore interdependency it is necessary to demonstrate you are worthy of trust by displaying trustworthy behaviours - (ref Beehive/Bangor research &Trustworthiness Elements)

If you demonstrate trustworthiness through the five principles, others are invited to reciprocate and therefore trust and interdependency builds. The five Principles are:

  1. Meaning
  2. Interest in others
  3. Openness
  4. Integrity
  5. Intentionality

The D2iP b.SAFE Safety Leadership Programme is designed to introduce the five principles of trustworthy behaviour and trustworthy leadership within the organisation.


Organisational Behaviour Change

We have a proven track record in changing behaviours in organisations.
For more information about how we can help change behaviours in your organisation…..

Coaching & Mentoring

We’re passionate about coaching and mentoring.
For more information about our accredited programmes, coaching supervision and coaching services……

Team Development

No international sports team would be expected to perform without practice yet this is often expected of teams in organisations.
For more information about how we can help you develop your teams….

b.SAFE Behavioural Safety

There is growing recognition of the contribution to safety culture of non-technical training.
For more information about relational safety…..

Management & Leadership

Good management is something that you can DO well; leadership is more about who you ARE.
For more information about our development approaches …….

Beehive Cymraeg

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